What you think about the most, will consume you. It will activate your Reticular Activating System (RAS).
“The reticular activating system is a short, pencil-sized piece of the brain located just above where the spinal cord is attached to the brain. It acts as the gatekeeper of information between most sensory systems and the conscious mind.“
Examples:
- You purchase new shoes for the gym. You honestly believe they are unique but over the next couple of days, you start noticing other people have the same shoes. Did they buy them because you did? No, obviously not. They’ve always had them but now these shoes are in your awareness. Therefore, you notice them. It turns out, these must be great shoes because other people are buying them, too.
- You start believing that people always get hurt in the gym, regardless of their skill set. Therefore, you take notice every time someone gets dinged up or seriously injured. It is all you can focus on. Do people get injured in the gym? Of course, that’s part of Murphy’s Law. However, because injuries are in your awareness, you notice them more than usual. Because of this mindset, you hold back in the gym because you don’t want to be the next person to get hurt. This is also your confirmation bias working against you.
These examples demonstrate how you need to be careful about what you’re thinking. If it upsets you, disappoints you, or goes against your values–why are you wasting your time with it? What is the:
- Purpose
- Goal
- Objective
- Benefit
- Value
If it doesn’t support any of these things, eliminate it from your life.
“Where focus goes, energy flows.” -Tony Robbins

I don’t care for video games. But I won’t make the mistake of constantly thinking (or talking) about why I don’t like them. It serves no purpose and takes valuable time away from things that I value. I would rather reallocate my time to focus on things that help me win at life.
I love people that are focused on maximizing their potential. They don’t spend their day focusing on what they don’t like. Instead, they focus on what they do like and how they can multiply it. Because my filter is calibrated on this mindset, I notice people that are like this. If I didn’t like these kind of people, I would never notice them even if they were all around me.
Driver seat: You focus on positivity, it is in your awareness, and you set yourself up to win.
Passenger seat: You focus on things you don’t like, you hunt them down because they’re in your awareness, and you fuel disappointment.