Social Media is Not Free

Social media has come a long way over the last 10+ years and it is an excellent way for us to connect with new people and reconnect with old friends. Especially because platform’s like Facebook, Twitter, Instagram, and Snapchat are free, right?

What if I told you they’re not free, would you disagree?

The fact is: Facebook, Twitter, Instagram, Snapchat, and even YouTube are technically free. However, if something is taking your time, it is actually costing you something. Usually, it is costing you valuable time that can be allocated toward more important things.

The Pew Research Center recently conducted an interesting survey about Social Media Use in 2018. I recommend you take some time to read about their findings: http://www.pewinternet.org/2018/03/01/social-media-use-in-2018/

Pew Research Center

If the average person visits these sites each day, it makes you wonder: what are they not doing while navigating these sites? Obviously, we can’t make any assumptions about anyone because the “Information changes the situation” principle always applies. But we do know that what people do with their time always has a cost to it. Everyone has 2 choices when it comes to time and money:

  1. Be a producer
  2. Be a consumer

Unless people are operating an online business, chances are — they are a consumer while scrolling through the lives of other people on their timeline. It is perfectly normal and acceptable to be both. However, figuring out how to balance this can take some time. Meaning, you should probably spend more time on things that produce income for you, not Facebook and other people.

What can you do moving forward? Figure out how much time you want to spend on social media, when you want to spend that time, and what you want to spend the time on. For example: instead of watching YouTube videos about dancing cats, try finding self-help YouTube channels that can educate you on taking your life to the next level.

I also recommend turning off ALL of your smartphone notifications. Those notifications literally rob your attention every time they alarm, flash, or vibrate. Is a Facebook comment really worth you stopping what you’re doing? Try to train yourself to check your smartphone when you’re ready, not when Facebook or Twitter says you’re ready.

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